Mumbai: Since its debut, Shark Tank India has evolved from a startup pitch show into a serious investment platform. By Season 4, the size of deals has grown dramatically, with Sharks writing multi-crore cheques and even taking controlling stakes. Here are five of the highest and most talked‑about investments made on Shark Tank India till Season 4, ranked by deal size.
1. NOOE – ₹5 Crore (Season 4)Investor: Peyush Bansal
Equity: 51%The largest single investment in Shark Tank India history came in Season 4 when Peyush Bansal invested ₹5 crore in luxury lifestyle brand NOOE.The deal stood out not only for its size but also because Bansal acquired a majority stake, effectively taking control of the company.Calling it his “biggest cheque ever on the show”, Peyush described the investment as a long-term brand-building bet rather than a short-term financial play. This deal reset expectations of what was possible on the show.
2. Culture Circle – ₹3 Crore (Season 4)Investors: Kunal Bahl & Ritesh Agarwal
Equity: 3% (joint investment)Fashion and lifestyle marketplace Culture Circle secured a ₹3 crore investment for 3% equity, valuing the company at around ₹100 crore. The joint backing by Kunal Bahl and Ritesh Agarwal reflected strong confidence in the platform’s scalability and premium positioning.This deal became one of the biggest-ticket offers on the show and confirmed that Sharks were increasingly comfortable pooling capital for larger opportunities rather than competing individually.
3. Skippi Ice Pops – ₹1 Crore (Season 1)Investors: Aman Gupta, Ashneer Grover, Vineeta Singh, Anupam Mittal, Namita Thapar
Equity: 15% (all‑Shark deal)One of the most iconic moments in Shark Tank India history came when Skippi Ice Pops received a ₹1 crore all‑Shark deal in Season 1. It was the first time all five Sharks came together to invest in a single startup on the Indian edition.The deal turned Skippi into a widely recognised brand and demonstrated the power of collective Shark backing in rapidly boosting visibility and distribution.
4. Beyond Snack (Kerala Banana Chips) – ₹50 Lakh (Season 1)Investors: Ashneer Grover & Aman Gupta
Equity: 2.5%Kerala-based startup Beyond Snack raised ₹50 lakh for 2.5% equity in Season 1 for its branded banana chips business. The deal was notable for spotlighting regional food brands with national potential and showed investor confidence in scalable FMCG storytelling.After its Shark Tank appearance, Beyond Snack expanded its presence on e-commerce platforms and modern trade, reinforcing the show’s ability to accelerate promising regional brands.
5. TagZ Foods – ₹70 Lakh (Season 1)Investor: Ashneer Grover
Equity: 2.75%Healthy snack brand TagZ Foods secured a deal of ₹70 lakh for 2.75% equity in Season 1, valuing the company at around ₹25–30 crore at the time. The startup’s focus on “better-for-you” popped potato chips and strong early traction attracted aggressive interest from the panel.TagZ later raised additional funding rounds and even drew headlines after reports of a strategic acquisition, making it one of the most frequently cited snack success stories to emerge from the show.
How Shark Tank India Investments Have Evolved
A clear pattern emerges across four seasons:Season 1 focused on deals largely in the ₹20–50 lakh range, with a few standout cheques for consumer brands. Seasons 2 and 3 saw gradual expansion in deal sizes and valuations as founders arrived better prepared and more data‑driven. Season 4 broke the ceiling with multi‑crore investments and even majority‑stake deals like NOOE and high‑valuation bets like Culture Circle. The rise in cheque sizes reflects improved startup maturity, better due diligence, and Sharks’ willingness to deploy serious capital on national television.
Conclusion
From high‑growth FMCG bets worth tens of lakhs to a record‑breaking ₹5 crore control deal, Shark Tank India has come a long way by Season 4. The top deals highlight how the show has transformed into a credible investment stage where real money, real risk, and real conviction come together. As future seasons unfold, these records may be challenged—but for now, Peyush Bansal’s ₹5 crore NOOE deal remains the gold standard for Shark Tank India investments.